Thriving in America's "New Normal"

Written By Ryan Stancil

Posted July 4, 2020

If 2020 has made one thing perfectly clear, it’s that many people have their heads in the sand. 

Take President Donald Trump, for instance. After months of dismissing mask-wearing per the guidance of public health officials, he recently claimed that he is “all for masks” and that he “thinks masks are good.”

This was right before he said that he believed the virus was going to just go away on its own like a paper cut. 

“I think we’re going to be very good with the coronavirus,” Trump said. “I think that, at some point, that’s going to sort of disappear, I hope.”

It’s something he first said months ago before anyone really knew what this virus was. Now, it’s something he’s saying as the U.S. surpasses 120,000 COVID-19 deaths and states experience sudden surges in the number of cases. 

It’s shortsighted, dangerous talk from a president who has largely punted on handling the pandemic. Beyond that, however, it’s just the latest in a disturbing trend that’s been part of the American character for months if not years. 

One where reality doesn’t mean much, and only the soundbite matters. 


What’s Really Happening

The stock market seems to be reaching new highs each week. 

As that happens, a growing number of people are filing for unemployment as small businesses close left and right. 

The mainstream media seems to drive that first point home way more than the second one. Like those who think the ongoing health crisis is no big deal, reality is being ignored for a kinder, gentler narrative that helps sell the idea that everything is going to be fine. 

I can’t say for sure who buys that narrative, but that’s what we’ve been dealing with as of late. 

And even as the Federal Reserve runs down its list of ways to interfere with the markets to try and keep things afloat, the cracks are beginning to show one way or another. Emergency benefits have been going out to try and keep small companies throughout the U.S. afloat. 

An act that provides an extra $600 per week for unemployment is set to expire at the end of the month. Whether or not it will be extended is up in the air. It doesn’t seem like it’d be a stretch to assume many people thought the country’s leadership would be able to pull together and at least have a plan to move forward by now, but old habits among bickering politicians die hard indeed. 

So, instead, the country more or less finds itself floundering along in the dark, trying to find something that resembles safety while our leaders continue to ignore what’s in front of them. 

This has been a disaster socially and, perhaps more so, economically. Corporations continue to get their pick of the loot while everyone else is scrambling for what little is left over. At the same time, savings and the value of a dollar continue to erode as the prices of everyday items go up. 

But, again, you wouldn’t know that if you listen to the talking heads in the mainstream media telling you everything is fine. 

Instead of being led, we’re being redirected. 

Instead of strong guidance, we’re getting a lot of guesswork and partisan lip service. 

If nothing else, it’s shown that the burden of getting through tough economic times is on the shoulders of the individual rather than those in charge. 

That’s the reality that many people seem to be ignorant of today. But it’s one that more people are eventually going to wake up to sooner rather than later. 


What Can’t Be Ignored

There is one reality that can’t be denied even if all others can be shaped on a whim. 

Gold is at all-time highs and climbing higher. 

That’s one universal truth in an increasingly bizarre world where that word seems to have less power with each passing day. 

Like the stock market, gold is flirting with all-time highs. 

But, unlike what we’re seeing with the stock market, that achievement isn’t being helped along with interference from an outside force. 

It’s happening as small businesses continue to struggle, painting a real picture of the country’s economic health. 

It’s happening as multinational corporations continue to plunder freely, taking what they want and leaving nothing behind. 

It’s happening as Federal Reserve officials show concern about the downturn behind closed doors while smiling for the cameras and assuring us that everything is fine. 

Gold at $1,800 per ounce and climbing is just as much of a “new normal” as money printing and ignoring cracks in the foundation. 

The main difference is it’s a new normal that benefits you.

All the details are here in our newest report. Find out how you can take advantage of this gold boom and thrive in a time when leadership has all but given up.