This Technology Will End the Curse of Columbine

Written by Jason Simpkins
Posted April 18, 2019

Wednesday was a scary day.

A young woman, 18-year-old Sol Pais, flew from Florida to Colorado. Once there, she traveled to Littleton, where she immediately bought a pump-action shotgun and ammunition. Her goal, it seems, was to reenact the devastating massacre at Columbine High School, which took place exactly 20 years ago on Saturday.

Thankfully, she failed.

But things could easily have been different. If Pais’s parents hadn’t alerted the authorities, the FBI would not have gotten involved. But they were, so schools across the state were tipped off to the threat and went into full lockdown mode.

Sol Pais

There’s no measure for the amount of relief that comes from not having to go through it all again — the senseless loss of innocent life, the sobbing parents, the screaming match over gun control, the shock, the horror, the disillusionment…

We are all far too familiar with the script by now.

We can all recite the names, at least to a certain point. Eventually, though, there’s too many to count and the words fall off.

Newtown, Parkland, Virginia Tech…


Columbine wasn’t the first. (The trail of devastation can actually be tracked all the way back to 1840, when a student shot his law professor at the University of Virginia.) But it was the first to occur in an era of 24-hour news networks.

I was 15 at the time and I remember watching the coverage when I got home from school. I remember how scared and vulnerable I suddenly felt and how dark and menacing the world suddenly seemed.

I also remember the safety measures that were suddenly put into place. Doors that were always open had suddenly been locked. Hallways where children once roamed free were guarded by seated hall monitors. They even gave us IDs, as if that would actually do anything.

Honestly, what difference does it make if the classmate that’s aiming a gun at me is properly credentialed?

And that was back in 1999. Things have gotten worse since. Parents today are sending their kids to school with bulletproof backpacks.

But now, here’s the good news…

About a year ago, Nick Hodge, founder and president of the Outsider Club, my boss, told me about a company he found.

It was still a private company — a startup that had yet to list on an exchange.

He described its product to me and said it seemed like a good fit for the security and defense investing newsletter I’d just launched, The Wealth Warrior.

So I looked into it, and everything Nick said about that company was right. It was cutting edge, technologically sophisticated, and scalable. It had broad applications and far-reaching implications for multiple industries.

But the best thing about it, the thing that made my eyes light up, was that it had the potential to end school shootings.

This company has the potential to end one of America’s most traumatic and enduring nightmares.

And now, I’m going to show you how…

End the Nightmare

What this company makes is facial recognition software — the same kind of thing that you might use to unlock your phone.

Except, in this case, that software is hidden away in digital ads — marquees, kiosks, and billboards that display ads on their screens.

That alone would be an intriguing business model. After all, the digital ad market is still nascent, at less than $1 billion currently. But it’s forecast to grow to more than $32 billion by 2025.

And what’s unique and interesting about this company’s software is that it can track and respond its audience. It can literally track eyeballs to see how many people look at the ad and for how long. It can also determine a person’s gender or mood — and respond accordingly.

If the software identifies a middle-aged man, it can respond with an ad for razors. If it detects a teenage girl, it can switch to an ad display for makeup.

Again, that alone would be a really intriguing investment opportunity.

But this is about more than advertising. It's about stopping school shootings and other attacks before they start.

This software can do that because, in addition to identifying people, it can also identify objects, namely weapons.

This software has 500 types of weapons in its database. It can tell if you’re carrying a gun, knife, or even a bomb.

It can also identify faces. So, if a person is banned from a stadium or is on a terrorist watch list, this technology can single them out and alert the authorities, without that person or anyone else even knowing.

That’s why, in February, this company was asked to deploy its products at the Super Bowl.

More than 70,000 fans traversed the Mercedes-Benz Stadium in Atlanta, Georgia to tailgate and watch the big game.

As they did so, they passed inconspicuous kiosks that looked like this…

VSBLTY Mercedes Benz Stadium

But what these passers-by didn’t know was that these signs also secretly harbored video cameras and security software.

They combed the entire crowd for weapons and persons of interest.

And they could do the exact same thing at every school in America.

All you need outside is a digital sign. It could display an ad for prom tickets, the next home football game, or Mountain Dew. And it would appear innocuous to all of the students, faculty, and administrators that passed by giving it a casual glance.

But inside, that sign would be scanning their faces and searching them for weapons. And if it found them it could immediately alert the authorities and initiate a lockdown.

VSBLTY school shooter cut

Imagine if this technology was in every airport and school in America.

Authorities could have uploaded Sol Pais's picture to its database, and a digital sign at the airport could have identified her immediately. Or a similar sign outside the high school, displaying the day’s announcements, could have identified her shotgun and immediately taken action.

This is the kind of 21st-century security solution I launched The Wealth Warrior to cover.

It’s a company with tremendous profit potential, yes. But more importantly, it’s a technology that could save lives. Not just any lives, either; the lives of our children.

I’m not just recommending this company because it’s a moneymaker. I’m recommending it because it's a life saver.

And I’m happy to report that in February, it had its IPO, officially listing on a major exchange.

Now anyone can invest, and for as little as $0.50 per share. I encourage you to check out my full report here and do so.

Fight on,

Jason Simpkins Signature

Jason Simpkins

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Jason Simpkins is Assistant Managing Editor of the Outsider Club and Investment Director of The Wealth Warrior, a financial advisory focused on security companies and defense contractors. For more on Jason, check out his editor's page. 

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