Congress Won't Stop Mass Shootings — This Technology Will

Written by Jason Simpkins
Posted March 26, 2021

Two mass shootings in a week... America really must be feeling better.

First some lunatic murders eight people across the Atlanta area, and then a second lunatic opens fire on a super market in Boulder, Colorado. 

These tragedies occur with such frequency I'd forgive you if you'd completely forgotten that in February, another crazed gunman attacked a health clinic in Buffalo, Minnesota, killing one person and critically injuring three more. 

I only remember because I wrote about that one too

Just like I've written about so many other mass shootings. 

I know I'm not the only who's tired of it. 

Tired of the tragedy, the mourning, and the political clash that follows each grisly incident. 

Of course, nothing ever gets done. Our democracy is so broken it can barely handle even the most fundamental tasks — like transitioning power after a presidential election or curtailing a deadly disease. 

And regardless of how you might personally feel about gun control — pro or con — let me save you the trouble of getting your hopes/hackles up...

Nothing is going to get done this time either. 

The government will achieve nothing of consequence. 

No guns are going to get banned or confiscated. There's not going to be some broad new push for better mental health treatment. There's not going to be an enforceable national standard for background checks.

The government isn't going to save us from this nightmare.

We're going to have to do it ourselves. 

We need private-sector solutions. 

And if you're once more getting the creeping sense of deja vu, it's because yes, I have talked about potential solutions before. 

One potential solution in particular. 

You see, for the past few years, I've been pitching a company that addresses this very problem, along with many others. 

It marries cutting-edge technology with common sense. It has the potential to prevent many mass shootings

And the way it does so is as simple as it is discreet.

The company I'm talking about makes digital advertisements. That alone is an intriguing proposition when you consider the digital ad market is expected to grow from $1 billion now to more than $32 billion by 2025.

But more than that, the company's software — which can estimate a viewer's age and gender and deliver personalized ads tailored to their demographic — can also identify weapons and wanted persons. 

Indeed, it has over 500 weapons in its database. So it can tell if you’re carrying a gun, a knife, or even a bomb.

If a criminal's mugshot or the photo of a known terrorist has been processed, it can identify their face as well. 

It can even alert the authorities to their presence in real time.

That means that anyone carrying a weapon, or any known criminal, could pass by a digital ad and be completely unaware that they've been caught by the advanced AI this company provides. 

And we know it works, because it's already working.

This technology has already been deployed throughout Mexico City, where its led directly to massive drops in violent crime. 

In fact, it's been so successful that it's now rapidly spreading throughout Latin America. And the company has even inked a deal with some of the world's largest consumer brands. 

As we speak, its technology is guarding, airports, stadiums, and concert venues.

It's also in negotiations to protect our most precious assets: students.

That's obviously a bit tricky, because now we're talking about deploying facial recognition technology to monitor minors. 

But at the same time, there's a growing sense among parents that maybe it's worth it. 

And finally, on top of it all, amid the pandemic, this technology has been further developed to screen people for fever and cold symptoms and to enforce social distancing and capacity restrictions. 

Everywhere you look, this technology is saving lives, but ironically, you never see it. 

You never even know it's there.

Fight on,

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Jason Simpkins

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Jason Simpkins is Assistant Managing Editor of the Outsider Club and Investment Director of Wall Street's Proving Ground, a financial advisory focused on security companies and defense contractors. For more on Jason, check out his editor's page. 

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